Keyshia Cole Luster’s Pink Brand Smooth Touch Face
By MIA on Jun 27, 2008 in Keyshia Cole | | 0 Comments ||
Keyshia Cole Luster’s Pink Brand Smooth Touch Spokesmodel
Luster Products, Inc. has teamed up with Keyshia Cole to promote their products. Keyshia is the new face/spokesperson of Luster’s Pink Brand Smooth Touch relaxer system and styling products. Marla Jones of Luster’s said:
“Today, brand ambassadors need to bring more value to the company than just being a talking head,” “We took a strategic approach to carefully research someone who consumers could trust, who possessed similar mindsets and whose lifestyle and ambitions Smooth Touch could organically follow. By partnering with Keyshia Cole, Luster Products wanted to send a clear message to consumers that their dreams and aspirations are often the same as those of the celebrities they love. And, Keyshia has been courageously public about sending the same message to her fans, in her music, on her television show and in interviews.”
You can watch a video of Cole promoting Luster Products after the jump.
