Ciara becomes the new face of Rocawear line for women
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CIARA has become the new face of JAY-Z’s Rocawear line for women. The new campaign, titled I Will Not Lose, will feature testimonials by individuals who have overcome various hardships – including a speech by Amy Steele, editor of the Virginia Tech’s college newspaper.
She tells US Magazine. “I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign.” The advertising campaign will be launched later this year
PAOLA | Apr 2, 2008 | Reply
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